PRIME

Ride longer, push harder, and stay focused with the Mens Prime Bib Shorts. Redesigned for 2025, they combine moisture-wicking fabric to keep you cool, raw-cut suspenders for maximum airflow, and elasticated cuffs that stay put no matter how hard you go. The mid-compression fit offers just the right support, while the Triple Density Body Geometry Chamois keeps you comfy for every epic mile. Your new favorite bibs for every big ride.

PRIME ALPHA JACKET MEN GUN/DKMOS M 

PRIME ALPHA JACKET MEN GUN/DKMOS S

The perfect apparel for the perfect ride, thats what our Prime Series is all about. The best fabrics, constructions, and technologies go into these pieces, and the Womens Prime Short Sleeve Jersey is no exception.Starting with the fabric, its been specifically designed to help regulate your body temperature when the mercury starts to rise—yeah, youll feel the cooling the first time you touch it—making those toasty days in the saddle more enjoyable. Furthering the cooling potential, it features a VISLON® zipper thats super easy to zip and unzip for hot climbs and cool descents. Finally, it features three main back pockets plus a zippered one to store all your snacks and essentials that are sure to keep you going all day.

The perfect apparel for the perfect ride, thats what our Prime Series is all about. The best fabrics, constructions, and technologies go into these pieces, and the Mens Prime Short Sleeve Jersey is no exception.Starting with the fabric, its been specifically designed to help regulate your body temperature when the mercury starts to rise—yeah, youll feel the cooling the first time you touch it—making those toasty days in the saddle more enjoyable. Furthering the cooling potential, it features a VISLON® zipper thats super easy to zip and unzip for hot climbs and cool descents. Finally, it features three main back pockets plus a zippered one to store all your snacks and essentials that are sure to keep you going all day.

The perfect apparel for the perfect ride, thats what our Prime Series is all about. The best fabrics, constructions, and technologies go into these pieces, and the Mens Prime Short Sleeve Jersey is no exception.Starting with the fabric, its been specifically designed to help regulate your body temperature when the mercury starts to rise—yeah, youll feel the cooling the first time you touch it—making those toasty days in the saddle more enjoyable. Furthering the cooling potential, it features a VISLON® zipper thats super easy to zip and unzip for hot climbs and cool descents. Finally, it features three main back pockets plus a zippered one to store all your snacks and essentials that are sure to keep you going all day.

The perfect apparel for the perfect ride, thats what our Prime Series is all about. The best fabrics, constructions, and technologies go into these pieces, and the Womens Prime Wind Vest is no exception.A fully windproof front fabric is paired with partial elastic at the waist and shoulders and a breathable mesh on the back to keep the chill off of your chest without overheating. Further, a VISLON® zipper thats super easy to zip and unzip for hot climbs and cool descents. Finally, weve made the Prime Wind Vest as lightweight and packable as possible, ensuring it easily stows in a jersey pocket with room to spare.

Perfect for windy days or chilly starts, the Mens Prime Wind Vest is your go-to layer for performance and versatility. Redesigned for 2025, it features a durable, windproof ripstop front panel and a breathable open-mesh back to keep you cool on intense rides. Weighing 28% less than before, it’s ultra-light and packable for easy storage. Elastic at the waist and armholes seal out the cold, while a two-way zipper provides ventilation and quick pocket access.